Woo-Seok Choi ¹, Bong-Gyu Park ²

Affiliations
1 Major of Game and Contents, Youngsan University, Busan, 48015, South Korea
2 Department of Hotel & Convention Management, Dong-Eui University, Busan, 47340, South Korea

Abstract

Objectives: This study aims to explore the key success factors (KSF) measurements of design management for Korean small & medium companies. Methods/Statistical Analysis: The proposed model explores 10 key success factors based upon the extant study and case studies with experts’ evaluation. The data was retrieved from samples of five small & medium companies which had excellent reputation in the design area in Korea, and three KSF evaluation methods was performed using average value method, diagramming by energy value method, and genetic algorithm method. Findings: The results of the analysis show that the KSF measurement methods are useful to examine KSF by factors. A genetic algorithm method is a better way to evaluate KSF evaluation than average value method and energy value method. Therefore a design company should attempt to establish sustainable KSFs, which are produced by design management, through various means of competitive strategies. Application/Improvements: The shortening product life cycles have caused design companies to recognize the importance of design management. We have entered an age where the design management ischolar_mained in key success factors is a necessity.

Keywords

Design Management, Evaluations, Genetic Algorithm Method, Key Success Factors, Korean Small & Medium Companies.

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